The catalogue
Two titles, live.
More inbound.
Every release out of B2B is built like a flagship. Original concepts. Production-grade craft. Real products with real users.
Find your people™
A voice-first social network.
Your voice reveals who you are. Roghe surfaces the people who've been waiting to hear you. Built end-to-end by B2B with industry leaders in dating.
A social app for dogs.
The world's finest flock.
A social network where dogs come first. Walk-buddy matching. The daily pack feed. From neighbour to world. Big or small, purebred or pavement special. Everyone fits in the flock.
CLASSIFIED · TBA
More inbound.
An AI-native experience we're not ready to name.
The studio moves quietly between launches. The next title will be revealed when it's worth showing, not before. Get on the list if you'd like to be there when the curtain drops.
Track record
A decade of work, brought to bear on every release.
Our founders have shipped for the kind of operators most studios only pitch to. That experience compounds inside every B2B title.
The studio
A small studio with flagship ambition.
Back to Better AB is an independent Swedish studio. We produce and distribute digital experiences end-to-end: concept, code, brand, growth. Everything carries the house signature.
Better is the point.
Most digital experiences aren't worth opening twice. We started Back to Better to build the ones that are. Products people actually want in their lives, not products they tolerate.
One studio, end-to-end.
Concept, code, brand, growth. All under one roof, with one signature. No agency chain, no handoffs that thin the work. Every release ships with the same hand on the wheel.
Original digital products.
Voice-first social. Community apps. AI-native tooling. We make what we'd want to use, and we take it from blank page to live release, then bring its people to it.
Work with the studio
Have a flagship in you?
We take on a small number of partnership and co-production opportunities each year. If you've got an original product worth shipping, we'd like to hear about it.